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Larry Page and Sergey Brin, upon founding Google, were singularly focused on gathering all of the world's information and making it accessible to the masses. The end result was the best damn search engine the world had ever seen. But Google simply isn't passionate about social networking. That's to say, they view social networking as nothing more than a tool to generate more advertising revenue.

Google wants to learn more about you, the consumer, so they can deliver hyper-targeted ads at premium rates. You see, Google didn't get into the social networking realm to improve it or enhance it, but to profit from it.

The ubiquity of Facebook is unprecedented in the social space. And no, Circles just doesn't cut it. And chief among them is that Google got into the social space for all the wrong reasons. As part of Facebook's IPO filing, Mark Zuckerberg wrote an enlightening letter to potential investors explaining Facebook's underlying philosophy. Say what you will about Facebook but the company genuinely cares about bringing people together through technology. Indeed, that's their primary and only objective.

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How to Use Google+ Circles to Control Your Information

Zuckerberg's letter reads in part:. Personal relationships are the fundamental unit of our society. Relationships are how we discover new ideas, understand our world and ultimately derive long-term happiness. People sharing more — even if just with their close friends or families — creates a more open culture and leads to a better understanding of the lives and perspectives of others.

The Ultimate Guide to Measuring Google Plus

And we think this is a good way to build something. These days I think more and more people want to use services from companies that believe in something beyond simply maximizing profits. To that end, most everything Google does is carried out with the express purpose of generating more advertising revenue. Why else do you think Google got into the Android business and gives the OS away for cheap?

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Because it wants those advertising dollars from mobile search. From an interview with the New York Times:. Google cited advertising as a prime example of the success of Google Plus. Gundotra said. Steve Jobs once said that Apple cares about money because it enables them to make revolutionary products they love to use.

Need Help Keeping Up with Changes in Online Marketing?

This sentiment was echoed in Zuckerberg's letter above. Google, on the other hand, doesn't hide the fact that it does things a little bit differently. For Google, ad revenue is the only metric that really matters. Now don't get me wrong, there's no question that individual teams within Google are exceedingly passionate about what they do.

It's not because it's trendy or popular. But social media has introduced new ways to either help, or hurt your bottom-line in the long run. In fact, you don't even need to see a direct ROI right now to know that every professional needs to use it. Social Media Need It is important to understand that the purpose of any social media is primarily to build relationships. Corporate social media has the ability to reach the masses like no other media campaign ever has. It already has going for it the basic desire most people have to share things with others.


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The very thing someone needs may very well be exactly what your corporation provides, but the trick is getting them to notice! Social media involves grassroots exposure to human nature: socializing. Purolator via Infographic Journal Small business owners may find it difficult to devote time to create and manage content across social media channels.

Learn which social media sites are right for your business:. With the help of a strategic plan and good marketing sense, any business can successfully set up and manage a social media presence.

Google+ May Have A Better Revenue Model Than Facebook

Get the latest Google stock price here. Search icon A magnifying glass. Those crawling the internet for your information will not have to expend much effort in finding you, and can quickly navigate to your website or other social media networks. The large majority of internet searchers use and trust Google, and they will also have the same trust in the information provided by Google Plus. Will it be a powerhouse in social media like Facebook? That is yet to be determined. Is Google powerful, overall?